Brainwashed
Bold projects that shape contemporary identity.
Brainwashed is a creative agency working across fashion, music, sport, and luxury. Their client list spans Kendrick Lamar, Mercedes-Benz, Netflix, NOCTA, Daniel Caesar, Hermès, Fear of God, Umbro, Converse, and the NFL. The work ranges from costume design and campaign development to creative direction and content strategy. The studio needed a digital presence that matched the caliber of its output. The challenge was representing a body of work that crosses industries without fragmenting into categories. Brainwashed operates as a single point of view applied to different contexts, and the site needed to reflect that.
Challenge
The solution is intentionally minimal. A single positioning statement anchors the experience: guidance and strategic direction for projects that shape how ideas move through the world. From there, the site lets the client names do the work. No case study breakdowns. No service menus. The roster speaks to the range; the restraint speaks to the confidence.
Process
The visual system is sparse and typographically driven, drawing from the aesthetic codes of the industries Brainwashed serves. The layout is flat and scannable, designed for an audience that already understands the landscape and is looking for a collaborator, not an education.
Results
The result is a site that positions Brainwashed clearly within its competitive set: a studio trusted by culturally significant clients to deliver work that holds up at the highest level.